Melton’s town centre will undergo a revitalisation with a redesign of civic spaces, a program of events and a campaign to engage with local businesses, supported by a $3.277 million boost from the State Government’s Suburban Revitalisation program.
As part of the ongoing commitment to Melton Revitalisation, it is proposed to develop four new welcoming spaces on High Street to support local businesses and provide enjoyable places for the community to spend time.
Draft designs for the proposed areas have been prepared, and we are seeking your feedback.
The mural at Melton Town Centre Amphitheatre is due for renewal. The current mural “ Birds of a Feather” was painted in 2018 by the artist Phibs.
A long term Revitalisation Plan for the Melton Town Centre (MTC).
The Suburban Revitalisation program provided $200,000 in funding for this project.
A small-scale kids' play space in the precinct to attract families, increase dwell time, encourage positive social interactions and increase visitation to local businesses.
The Suburban Revitalisation program provided $450,000 in funding for the project.
The Melton Town Centre Digital Strategy Project created a digital strategy (with supporting physical elements) to drive Melton Town Centre’s offer as a local destination to provide an economic uplift and add value to the area.
The Suburban Revitalisation program provided $28,690 in funding for the project, which was completed in late 2023.
Upgrades to the Victorian Government owned café building, which is a local landmark of heritage value.
The Suburban Revitalisation program provided $200,000 in funding for this project, which was completed in December 2022.
A bookable retail space through the installation of purpose-built street side infrastructure.
The Suburban Revitalisation program provided $95,000 in funding for this project.
This free after-dark arts festival celebrated the best of local and non-local creatives, with a curated program to encourage patronage to the Melton Town Centre precinct.
Reimagine Melton was held on 6 and 7 October 2023.
The Suburban Revitalisation program provided $180,000 in funding for the project.
This project provided grant funding for local businesses to facelift their shop fronts.
A retail specialist worked with traders to provide practical advice and support to facilitate improvements to the visual appearance of shopfronts.
The Suburban Revitalisation program provided $285,000 in funding across 3 rounds for grants delivered in 2022 and early 2023.
A marketing and branding specialist was engaged to develop a place-based marketing campaign with an identity and brand proposition for the Melton Town Centre (MTC), supported by a marketing campaign.
This project saw the development of updated branding that can be applied in shop front installations and other physical treatments throughout the precinct to create a consistent sense of place, along with a dedicated digital marketing campaign to increase visitation and instil a strong, recognisable and inviting brand.
The Suburban Revitalisation program provided $40,000 in funding for the project which was completed in mid 2022.
An active trader group will be established for the Melton Town Centre.
The Trader group supports Melton Town Centre marketing and ongoing collaboration in order to increase visitation to the precinct.
To support this work, a video production company captured trader's stories. These can be viewed by visiting: Meet our Traders webpage.
The Suburban Revitalisation program provided $30,000 in funding for the project which was completed in mid 2022.
Building on the Melton Town Centre branding project, this project developed and delivered 'Buy Local' Campaigns.
The Suburban Revitalisation program provided $240,110 in funding for the project, across 2 rounds. The project was completed in late 2023.
This project involved infrastructure upgrades to address pedestrian and cycling gaps and behavioural change campaign to encourage sustainable transport options.
The works also included assessment of traffic calming and pedestrian/cycling design options.
The Suburban Revitalisation program provided $300,000 in funding for the project with completion in late 2022.
The project will identify sub-precincts that could be formed within the Town Centre.
This would involve identifying business clusters, target audiences for the sub-precincts and potential space activations, events, art installations, a palette of materials for future works and an overall precinct action plan.
The creation of sub-precincts is intended to create varied identities within the Town Centre - increasing interest, visitation and dwell time.
Short-term actions to progress the establishment of sub-precincts will be identified as part of this work.
The project outcomes will inform Council's capital works program and private sector property improvements.
The Suburban Revitalisation program provided $35,000 in funding for the project and it is now concluded.
This project provides grant funding for local businesses to improve accessibility within their businesses.
An accessibility specialist will work with traders to provide practical advice and support to facilitate the improvements.
The Suburban Revitalisation program is providing $75,000 in funding for the project and it's anticipated to be completed late 2024.
This project will support beautification works, including the planting of trees, landscaping, paving works and street furniture, providing immediate visual improvement to the area.
The Suburban Revitalisation program proved $220,000 in funding for the project and it was completed in early 2024.
Community connection, activation and local capacity initiatives.
This project proposes a collection of initiatives which are aligned with existing Council priorities and seek to enable community activation in the Melton township locality, in addition to furthering these priorities.
The Suburban Revitalisation program provided $60,000 in funding for the project and was completed in early 2023.
Civic Centre
Phone: 03 9747 7200
Online: General Enquiry Form
Address: 232 High Street, Melton, VIC 3337
Postal Address: PO Box 21, Melton, VIC 3337
