Melton’s town centre will undergo a revitalisation with a redesign of civic spaces, a program of events and a campaign to engage with local businesses, supported by a $2.29 million boost from the State Government’s Suburban Revitalisation program.

Projects funded under the program

This project provides grant funding for local businesses to facelift their shop fronts.
A retail specialist will work with traders to provide practical advice and support to facilitate improvements to the visual appearance of shopfronts.
The Suburban Revitalisation program is providing $285,000 in funding across 3 rounds for grants to be delivered in 2022.

A pop-up park will be created in Wallace Square, providing a casual meeting and social space for the general public and the Primary School community.
The park will include a garden, furniture, pathway and shading.
The Suburban Revitalisation program is providing $50,000 in funding for the project and it's anticipated to be completed in mid 2022.

A marketing and branding specialist will be engaged to develop a place-based marketing campaign with an identity and brand proposition for the Melton Town Centre (MTC), supported by a marketing campaign.
This project will see updated branding that can be applied in shop front installations and other physical treatments throughout the precinct to create a consistent sense of place, along with a dedicated digital marketing campaign to increase visitation and instil a strong, recognisable and inviting brand.
The Suburban Revitalisation program is providing $40,000 in funding for the project and it's anticipated to be completed in mid 2022.

An active trader group will be established for the Melton Town Centre.
The Trader group will support Melton Town Centre marketing and ongoing collaboration in order to increase visitation to the precinct.
To support this work, a video production company will be engaged to capture and share trader's stories.
The Suburban Revitalisation program is providing $30,000 in funding for the project and it's anticipated to be completed in mid 2022.

Building on the Melton Town Centre branding project, this project will develop a new 'Buy Local' Campaign.
The Suburban Revitalisation program is providing $100,000 in funding for the project and it's anticipated to be completed in late 2022.

This project will involve infrastructure upgrades to address pedestrian and cycling gaps, a behavioural change campaign to encourage sustainable transport options.
The works will also include assessment of traffic calming and pedestrian/cycling design options.
The Suburban Revitalisation program is providing $300,000 in funding for the project and it's anticipated to be completed in late 2022.

The project will identify sub-precincts that could be formed within the Town Centre.
This would involve identifying business clusters, target audiences for the sub-precincts and potential space activations, events, art installations, a palette of materials for future works and an overall precinct action plan.
The creation of sub-precincts is intended to create varied identities within the Town Centre - increasing interest, visitation and dwell time.
Short-term actions to progress the establishment of sub-precincts will be identified as part of this work.
The project outcomes will inform Council's capital works program and private sector property improvements.
The Suburban Revitalisation program is providing $35,000 in funding for the project and it's anticipated to be completed in late 2021.

This project provides grant funding for local businesses to improve accessibility within their businesses.
An accessibility specialist will work with traders to provide practical advice and support to facilitate the improvements.
The Suburban Revitalisation program is providing $75,000 in funding for the project and it's anticipated to be completed in late 2022.

This project will support beautification works, including the planting of trees, landscaping, paving works and street furniture, providing immediate visual improvement to the area.
The Suburban Revitalisation program is providing $220,000 in funding for the project and it's anticipated to be completed in late 2022.

Community connection, activation and local capacity initiatives.
This project proposes a collection of initiatives which are aligned with existing Council priorities and seek to enable community activation in the Melton township locality, in addition to furthering these priorities. The Suburban Revitalisation program is providing $60,000 in funding for the project and it's anticipated to be completed in late 2022.

The Melton Revitalisation Board

The projects are overseen by the Melton Revitalisation Board chaired by Member for Melton, Steve McGhie, and including representatives from the Melton City Council, local community and local business. This brings the total investment in the Suburban Revitalisation program to almost $24.8 million over the past 12 months, partnering with local governments across 115 projects to deliver $73.8 million of co-investment to Melbourne’s suburbs.

The Suburban Revitalisation program works with regional and local stakeholders to help plan and deliver infrastructure, community development and place-making initiatives that focus on driving social and economic outcomes in key activity centres identified across Melbourne.

More information

Find out more about Revitalising Melton at the State Government's Suburban Development website.

For further information on these projects, and the Melton Town Centre, please contact:
Susan Beniston, Project Officer Melton Town Centre on 9747 7200 or susanb@melton.vic.gov.au