The Melton Town Centre Digital Strategy Project created a digital strategy (with supporting physical elements) to drive Melton Town Centre’s offer as a local destination to provide an economic uplift and add value to the area.

The Suburban Revitalisation program provided $28,690 in funding for the project, which was completed in late 2023.

Melton Town Centre Revitalisation Project - Digital Marketing Plan Insights.

Community and stakeholder engagement is an important part of the overall delivery of Melton Town Centre revitalisation projects.

Between Wednesday 12 April and Tuesday 2 May 2023 Melton City Council conducted a survey to inform the development of the Melton Town Centre Digital Marketing Plan, which will support the overall delivery of Melton Town Centre Revitalisation Project.

To ensure we are connecting with our community in the best way, consultation with the community assisted in understanding the most effective digital channels to utilise and helped tailor our messaging towards what is of high interest.

Feedback was collected via an online survey, shared via the Melton City Much More and City of Melton Facebook pages.

Thank you to everyone who complete the survey. Below is a summary of the feedback that was collected.